#FutureReadyHealthcare
Agency Of Scale
Evolve and scale Agency Of Record concepts more efficiently with a fractional access model
Existing Agency Of Record (AOR) model is highly inefficient
Expensive
to access strategic agency specialists for at-scale content evolution and adaptation
Orchestration
of complex commercial and marketing operations is inefficient through AORs
Gaps
exist in skillsets needed for strategic concept origination versus local adaptation of existing assets
What we do
About 80% of a pharma company’s marketing spend is in originating new concepts and only 20% in creating derivative content and assets at scale. Our 2080 capability enables you to invert this ratio bringing in the best of both worlds – highly strategic creative resources of a tier 1 advertising agency (CultHealth, An Indegene Company) along with at-scale production capabilities of a tier 2 production studio (Enterprise Commercial Solutions), in an efficient, effective and seamless manner. Through a fractional access model, we ensure agency resources develop the initial advertising and promotional concepts and creatives, while being available on-demand for content production teams as they evolve, adapt and localize existing concepts at scale.
All through the process, we bring in data, AI and medical expertise to communicate to new prescriber or patient segments and refresh existing concepts with strategic creatives to suit evolving audience needs. And we deliver it through a distributed, global delivery model with strategic, art, copy, account management, project management and technology resources located in and collaborating around the world. As a single, unified team you experience a seamless operation devoid of agency handovers, multi-company or regional priorities.
