From Agencies Of Record (AOR) To Agencies Of Scale (AOS)

As healthcare professional (HCP) access becomes increasingly difficult, pharma marketers and brand managers are increasingly focusing on engaging them effectively through personalized, omnichannel hybrid models. 59% of pharma leaders in an Indegene study of hybrid go-to-market models ranked HCP access amongst their top three motivations for deploying a hybrid omnichannel model. The same study revealed 46% of pharma leaders want to take advantage of changing HCP preferences through this model. Personalizing content and personalizing it at scale is vital to achieve these goals.