Mastering Claims Management: A Smarter Approach to Compliance

In life sciences, ensuring marketing materials meet regulatory standards while maintaining accuracy and compliance is essential. This is because even minor discrepancies in promotional content can result in legal repercussions and loss of credibility. One of the most crucial aspects of this process is claims management—the systematic handling of product claims to ensure they remain scientifically valid, properly referenced, and regulatory-compliant.

Marketing materials often feature key statements about a product's efficacy, safety, or benefits, which must be consistently reviewed and maintained across global markets. Without a structured approach, organizations risk inconsistent messaging, outdated claims, and regulatory noncompliance.

To overcome these hurdles, life sciences companies require a centralized and automated approach that not only validates, and tracks claims but also integrates them seamlessly into promotional content workflows.

What is Claims Management?

A claim in the life sciences industry is a scientifically supported, regulatory-approved statement about a product's efficacy, safety, or attributes. Effective claims management is key to ensuring accuracy, maintaining brand integrity, and mitigating compliance risks while managing promotional content.

With a robust claims management process, life sciences companies can reduce approval bottlenecks, minimize compliance risks, and accelerate time-to-market for promotional materials.

Ensuring Accuracy and Trust: Key Benefits of Claims Management

A well-implemented claims management system helps organizations optimize operations while maintaining trust with HCPs, patients, and regulatory bodies.

Here's how effective claims management transforms promotional content workflows:

• Enhanced operational efficiency: By automating routine tasks like document routing, approval tracking, and compliance checks, claims management systems reduce manual effort by about 35+ hours (Indegene client data source) and free up resources for more strategic initiatives.
• Improved accuracy and credibility: Accurate claims, backed by scientific and clinical data, strengthen credibility with HCPs, regulators, and patients. This ensures that all marketing materials are fact-based and regulatory approved.
• Seamless claim-to-material linking: Automating reference linking within promotional materials ensures that claims are correctly cited and substantiated by approved sources. This speeds up content creation while maintaining compliance.
• Efficient content creation and reuse: With quick access to pre-approved claims, agencies can create new marketing materials faster, i.e., a 33% reduction in time taken to develop and submit for review by reducing duplication of effort and eliminating unnecessary revalidation.
• Enhanced compliance and reduced risk: A structured claims management system ensures that every claim is MLR-reviewed 13% faster and validated before it is used in promotional content, minimizing compliance risks.
• Improved collaboration and transparency: Centralized claims management allows legal, regulatory, marketing, and medical affairs teams to work seamlessly on a single platform. This promotes global consistency and transparent approvals across all markets.

Key Strategies to Enhance Claims Management

While advanced platforms offer claims management features, organizations often face challenges in ensuring compliance with evolving regulations and managing approval workflows efficiently. However, these obstacles can be addressed with the right strategies.

Below is a breakdown of common challenges and strategic solutions:

Enhancing Claim Effectiveness with Reusable Text

In claims management processes, maintaining accuracy and compliance is critical—but creating and reviewing every piece of content from scratch is difficult. This is where reusable text becomes a game-changer for life sciences organizations.

Unlike claims, which are specific, approved statements about a product's benefits, reusable text consists of standardized, pre-approved content blocks like disclaimers, safety information, or legal language. Common examples include standardized safety information, prescribing details, legal disclaimers, and product descriptions that appear in brochures, websites, and sales aids. Reusable text also ensures uniform call-to-action statements and allows for easy market-specific adaptations, reducing duplication and speeding up approvals.

By leveraging reusable text, businesses reduce the risk of errors and inconsistencies, which is especially important when dealing with critical documents. Moreover, enhanced productivity results from the ability to repurpose standard content, allowing teams to focus on more complex or creative tasks. Thus, teams can streamline content creation, reduce review cycles, and ensure consistency across multiple assets using reusable text functionality. This not only saves time but also minimizes compliance risks, making the claims management process more efficient and reliable.

How Veeva Vault PromoMats Supports Claims Management

Veeva Vault PromoMats supports seamless claims management by providing a centralized platform to review, approve, and track promotional content. By linking claims directly to assets, organizations can ensure marketing materials remain compliant with regulatory standards, approved scientific data, and brand guidelines. This not only enhances compliance but also improves efficiency in content creation and approval workflows.

Some key benefits include:

• Real-time validation: Automatically checks claims against approved references before they are used.
• Automated reference linking: Speeds up content creation by ensuring claims are accurately sourced and substantiated.
• Faster approvals: Streamlined MLR workflows reduce delays and improve efficiency.
• Seamless content updates: Instantly reflects claim modifications across linked promotional materials.
• Complete traceability: Version control and audit trails provide transparency for compliance reviews.
• Global consistency: A centralized repository ensures uniformity in claim usage across different markets.

By leveraging PromoMats, life sciences companies can simplify claims management, enhance collaboration across teams, and ensure marketing materials remain both impactful and fully compliant.

Strengthening Claims Management for Compliance and Efficiency

Accurate and compliant promotional materials are essential for minimizing risks, optimizing workflows, and enhancing operational efficiency.

By adopting automated workflows, centralized claims libraries, and real-time compliance validation, organizations can eliminate regulatory inconsistencies, reduce manual effort, and prevent content duplication. These strategies ensure claims stay precise, current, and aligned with internal policies and global regulations.

With extensive expertise in claims management and regulatory compliance, Indegene helps life sciences companies optimize their processes, minimize compliance risks, and enhance collaboration. By implementing tailored solutions, companies can move beyond traditional, manual processes and adopt a more agile, data-driven approach to managing claims efficiently.

Talk to us to learn more.