#FutureReadyHealthcare
Connected Content Ecosystem
Unify content value chain, elevate customer experience
Current content ecosystem does not lend well to scale and personalization
Fragmented
content supply chain, marked by siloed systems, lead to inconsistent data standards that disrupt seamless content flow and hinder delivery across platforms
Growing
demand for diverse content formats requires robust and agile operations to enable personalization at scale and address the evolving needs of physicians and patients
Balancing
the escalating demand for content with the need to control production costs presents a significant challenge in maintaining efficiency
What we do
Harnessing the power of AI and technology, we deliver exceptional, compliant, and personalized content that builds brand trust, enhances customer care, and unlocks maximum value at the speed of need. We streamline the entire content value chain—from planning, design, and approval to production, delivery, and optimization—through an outcome-driven approach and fit-for-purpose technology. Powered by Generative AI, our model automates workflows, breaks down silos, and empowers teams to achieve more.
In the Content Planning phase, our model recommends content and aligns with brand teams to ensure synchronized, efficient planning. Collaborative planning squads, including brand teams and agencies streamline decision-making and strategy. We drive over 90% template usage, combining design systems and pre-validation with MLR insights to ensure compliance and enhance persona alignment in the Content Design phase. This approach ensures consistency and scalability across all assets. We leverage AI-powered review suggestions and codify approval guardrails to reduce manual effort by 80% in the Content Approval phase. This accelerates the approval process while ensuring compliance with medical, legal and regulatory (MLR) standards. We adopt a virtual factory model for Content Production in a 10:90 human-to-tech ratio, enabling faster, scalable content creation. Automation drives efficiency, from content authoring to localization, allowing for high-quality production at scale.
Our interconnected systems enable predictive Content Delivery, ensuring content reaches the right audience at the optimal time using relevant audience insights. Real-time performance benchmarks and AI-powered insights enable Content Optimization to continuously improve content effectiveness. We fine-tune engagement strategies based on data, driving ongoing optimization and enhanced user experiences.
