Indegene leverages AI localization to help a global pharma leader accelerate video production by 32%

The customer

A leading multinational pharmaceutical organization sought to revolutionize stakeholder engagement by delivering hyper-realistic, personalized digital content tailored to key global markets. With a strong presence across multiple therapeutic areas and a commitment to innovation, the company aimed to enhance its communication and multilingual content marketing strategy to better connect with key stakeholders. As part of their digital transformation journey, they identified video-based engagement as a key driver for building trust and delivering impactful, localized messaging at scale

Challenges

High costs for global reach: Localizing content for multiple languages across markets required significant investment

Ensuring accuracy: Validating medical content across diverse therapeutic areas (TAs) posed challenges

Complex multilingual localization: Delivering culturally relevant, seamless speech and video required advanced AI capabilities

The Solution

Indegene developed a cutting-edge Gen AI-powered avatar solution to help the organization deliver engaging, scalable, and localized communication across global markets. Key features of the solution included:

Hyper-Realistic Avatars

Designed 90 unique avatars with lifelike facial expressions and dynamic gestures, such as thumbs-up and waving, to enhance relatability and audience engagement

Incorporated AI-enhanced outfits and personalized details to resonate with diverse demographics

Advanced Speech and Lip-Sync Technology

Leveraged sophisticated AI capabilities, including phoneme detection and frame-byframe analysis, to ensure seamless voice cloning and precise articulation in multiple languages

Enabled smooth and natural speech delivery tailored to each market’s linguistic and cultural nuances

Cultural and Emotional Customization

Customized avatars to reflect various ethnicities, age groups, and emotional tones—ranging from calmness to excitement—to ensure relevance for diverse target audiences

Delivered content that felt authentic and culturally appropriate for markets such as Germany, Spain, France, and Portugal

This innovative approach empowered the organization to overcome traditional localization challenges, enabling the rapid creation of over 200 personalized videos across seven languages. The scalable solution broke barriers of scale, geography, and personalization, positioning the organization to connect effectively with global audiences.

The outcome

Indegene’s Generative AI Avatar solution enabled the organization to overcome localization and customization challenges, delivering culturally relevant and highly personalized content across global markets, including Germany, Spain, France, and Portugal.

By producing content-rich videos, and delivering video localization in seven languages for four distinct brands, the solution streamlined content creation processes and improved operational efficiency by 32%. By leveraging both Generative AI in pharma as well as a scalable approach, the organization was able to effectively engage diverse audiences, optimize resources, and establish a strong foundation for future multilingual content delivery

#FutureReadyHealthcare

Indegene leverages AI localization to help a global pharma leader accelerate video production by 32%

The customer

Challenges

The Solution

The outcome

13+

markets serviced

7

languages localized

32%

increase in production efficiency