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Drive Smarter Decisions with Insight-Led and Evidence-Backed Due Diligence
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Drive Smarter Decisions with Insight-Led and Evidence-Backed Due Diligence

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09 Sep 2025

Every confident pipeline decision begins with complete clarity – are you seeing the full picture? In pharmaceutical licensing and acquisitions, organizations often rush due diligence – validating assumptions, checking compliance, and advancing deals under pressure. Validation alone isn’t enough. What’s often missing is foresight: the ability to look beyond the data room and translate information into market research that drives actionable insights.

Due diligence isn’t just a checkbox – it’s the foundation of sound strategy and risk mitigation. Due diligence today, has evolved from a defensive tactic to a strategic lens – revealing future value, market dynamics, and stakeholder sentiment. Leading organizations are redefining it as a forward-looking, insight-led capability. One that doesn't just confirm the present but prepares you for what's next.

Building the Value Story Early: From Risk Mitigation to Strategic Differentiation

Traditional due diligence was designed to guard against downside risk. But in today’s dynamic landscape, marked by intensifying pricing pressures, heightened scrutiny on access and reimbursement, growing payer influence, and escalating therapeutic competition, this approach is no longer sufficient.

Top-performing companies now view due diligence as a competitive tool, a way to sharpen decision-making, uncover white space, and anticipate commercial outcomes. What sets these companies apart isn’t just execution speed. It’s their comprehensive understanding. They go beyond asking, 'Is this asset ready?' and instead ask, 'Will this asset succeed in the right markets, backed by the right evidence, priced appropriately, and supported by the necessary coverage, access, and reimbursement?'

Reframing the Research Mandate in Pharma Due Diligence

A deeper approach to due diligence starts with rethinking what research should include. Rather than relying solely on internal projections and historical data, leading teams integrate two critical perspectives:

Primary Research

Primary Research

With key stakeholders such as payers, healthcare providers, pharmacists, etc., delivers forward-looking insights into perceived value, clinical differentiation, pricing, reimbursement, and anticipated prescription volume. These inputs often uncover risks and resistance that internal teams may overlook, and data analysis alone cannot estimate.

Secondary Research

Secondary Research

It draws on historical HTA decisions, pricing benchmarks , competitor strategies, epidemiology, and treatment landscape shift, helps teams challenge assumptions, contextualize forecasts, and identify gaps in the evidence base.

Together, these data sources transform due diligence from being a static checklist into a dynamic product/market diagnostic, producing sales/revenue estimates grounded in market feedback. They confirm what’s known while uncovering what’s missing and why it matters.

Elevating Due Diligence From Intuition to Evidence-Based Strategy

When decisions are made quickly and under pressure, leadership often defaults to intuition or best-case scenarios. This is where structured due diligence frameworks, grounded in integrated research and analytics, become indispensable.

By embedding both primary and secondary research into a structured assessment model, organizations can move from instinct to informed action, with greater speed, precision, and financial acuity.

Indegene has supported several clients through quick-turnaround, high-value transactions. In one case, early stakeholder feedback from payers and clinical pharmacists revealed a disconnect between clinical trial endpoints and real-world value perceptions, including economic considerations. Complementary secondary research that involves analyzing analogues, HTA outcomes, and market benchmarks, helped recalibrate assumptions around pricing, positioning, and access. This led to a deal that closed with more informed terms and laid the groundwork for post-deal success.

Indegene’s Proven, Integrated Approach for Smarter Due Diligence

Indegene partners with life sciences companies to deliver due diligence that is comprehensive, contextual, and commercially focused. With deep expertise in pricing, reimbursement and market access dynamics and with the ability to understand and communicate stakeholder behavior across global markets, Indegene helps clients evaluate opportunities through the lens of the entire healthcare ecosystem including payers, providers, patients, regulators, and KOLs. Our approach includes:

Validating pricing and reimbursement considerations a life science company is likely to face with their product

Testing value impressions, access, and prescribing/utilization across different product scenarios (e.g., broad vs narrow indication, good vs great efficacy, etc.)

Pressure-testing forecast models using real-world inputs

Revealing access and adoption risks early in the process

Identifying evidence gaps that could derail future reimbursement

Building a credible narrative for internal and external stakeholders

Delivering data-driven co-pay assessments to optimize patient affordability, access, and brand performance

Assessing distribution efficiency to streamline supply chains, reduce delays, and enhance product availability across key markets

Identifying co-pay program shortcomings, streamline business rules, and simplifying operations to enhance efficiency and patient experience

Whether assessing a single-asset deal or a broader portfolio strategy, we ensure clients uncover not only potential risks but also identify areas for change and aspects that may require further evaluation prior to investment.

Conclusion: Making Due Diligence a Catalyst for Smarter Investment Decisions

The stakes are too high and the margin for error too slim for due diligence to remain a passive, box-ticking exercise. The new standard demands diligence that is predictive, precise, and proactive. It must arm teams not just with answers, but with foresight.

Insight-led and evidence-backed diligence is no longer a luxury; it is a strategic imperative. It is how leading organizations build confidence in their investments, navigate uncertainty, and unlock long-term value.

When done right, with the right partners, due diligence doesn’t just validate decisions; it transforms them.

Partner with Indegene to uncover hidden risks, challenge assumptions, and unlock the full strategic value of your next opportunity. Connect with our experts.

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