Omnichannel Activation Solutions

A integrated hybrid omnichannel platform that brings together data, AI-driven scientific modeling, and strategic insights to create the most advanced capability in automatically predicting results-generating omnichannel communications to engage HCPs. It is built on a breadth and depth of data that is unsurpassed by any other platform in the marketplace with 2 million HCPs and 200 million HCP interactions.

Deploy digital campaigns and partner digital channels with a sales force to expand HCP reach and optimize interactions, leverage a scientifically proven, continuously improving database that predicts actions for the shortest pathway to prescription, and optimize spend to deliver results with actionable data insights and customized omnichannel strategies.

With Digital Rep Equivalence, we leverage our proprietary data to augment your data and deliver actionable micro-segments, that we activate through well-orchestrated digital touchpoints to deliver comparable impact to an in-person interaction. We understand physicians’ digital and prescription behavior at the individual level, align those behaviors to an omnichannel strategic plan and maximize the best of field force and digital capabilities, and deploy and optimize the engagement plan at frequent and consistent intervals.

Every life sciences company is at a different level of omnichannel medical operations maturity. We partner with you to meet you where you are - from understanding your strategic objectives and defining actionable personas to building and operationalizing a fit for purpose omnichannel roadmap and measuring outcomes. We simplify your medical omnichannel adoption and augment the impact of your in-person interactions, delivering tangible, measurable outcomes.

We build creative strategies for your unique customer journeys by understanding their touchpoints and reach customers with relevant messages through receptive communication channels. We leverage insights from real-world data and search engine results to create branded and unbranded content and customize it for multi-channel formats. We analyze the content distributed through an omnichannel approach to iterate our creative strategy and reactivate brand assets.

Our integrated data platforms and commercial data warehouses, analytical models, cognitive, and cloud capabilities maximize the value of data, translate insights into actions, and unlock new possibilities to drive business outcomes.

CultHealth, an Indegene company, is a full-service marketing agency focused on the unique needs of healthcare marketers. We develop customized strategies, creative campaigns, and innovative tactics to build connections between audiences and brands. In fact, the connections CultHealth establishes for brands are so strong, we lovingly call them “cult followings” - and this intense brand loyalty inspired our name.

Our engagements span highly visible national advertising for consumers to high-science medical marketing used to educate and motivate physicians and prescribers. Our award-winning DTC and social media campaigns, breakthrough mobile CRM programs, and live experiential marketing for physicians and patients have helped elevate some of the industry's most successful brands.

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